the course is open for enrollment until just before the official live date. HOWEVER, the discounted price is only for the beta test. so, if you’re ready to startup, get on in here!
LCL is an 8-week program packed with a collection of beginner + intermediate lessons and individualized support, all wrapped up in a pretty little package and offered at an amazing value. the course is filled with pro tips and techniques, worksheets, resource guides, awesome projects, and simple, to-the-point lectures with my EXACT design process guiding you step-by-step as you learn to design like a pro and launch your very own design business!
when you enroll in learn+create+launch, you'll get to pick your creative business focus—FREELANCE or PRODUCT LINE. the first half of the course focuses on the basics of all forms of design and is identical for both paths. the second half is where we'll get into tailoring the content and projects to your specific path.
check out the deets below to help you decide!
when you enroll in designer startup, you'll get to pick your creative business focus—FREELANCE or PRODUCT LINE—and follow that through the course. the first half of the course focuses on the basics of all forms of design and is identical for both paths. the second half is where we'll get into tailoring the content and projects to the specific paths.
not sure which to choose?
check out the deets
below to help you decide!
this path guides you on your way to
becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.
this path guides you on your way to becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.
as a freelance designer you'll:
work on these types of projects and more:
branding | ad campaigns | direct mail
for these types of clients:
ad agencies | corporations | small businesses
this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.
this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.
with a product line you'll:
create these type of products and more:
greeting cards | gift items | home goods
for these types of businesses:
retail shop | licensing | wholesale
in LCL, you'll not only learn how to design, but also how to use your new skills to start your OWN design business and live the #bosslife you dream of.
design basics
adobe apps
branding basics
production skills
design projects
business blueprint
the business of design
launch strategies
...and so much more!
are you ready to be a #designboss?
if you dream of a career in design, but don’t know where to start, or are stuck trying to piece things together on your own, and a university program is not in the budget... this course is exactly what you need.
i'll teach you to design like a pro, step-by-step using my EXACT design process i've perfected over two decades, the ins and outs of design programs that i use every day, and my secrets for landing dream clients + customers.
if you dream of a career in design, but don’t know where to start, or are stuck trying to piece things together on your own, and a university program is not in the budget... this course is exactly what you need.
i'll teach you to design like a pro, step-by-step using my EXACT design process, the ins and outs of design programs that i use every day, and my secrets for landing dream clients + customers.
these handy worksheets are the perfect course companion to guide you along the way, take notes and jot down ideas in. they are available as you navigate through the course.
these handy worksheets are the perfect
course companion to guide you along the
way, take notes and jot down ideas in. they
are available as you navigate through the course.
jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.
jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.
talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!
talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!
that's right! you can send me up to THREE of the main projects in the course for review. i'll provide thorough feedback* and tips for improvement as needed.*
that's right! as a special thank you for this beta program, you can send me up to 3 of the main course projects for review* and i'll provide thorough feedback and tips for improvement as needed. additional reviews and coaching are available as an add-on, too!
a fun place to continue learning, collaborate, and get support from your new business besties!
be on your way to designing
like a pro with the essential
skills and tools needed
to launch your design biz.
have the confidence and
skills to work with clients
big and small, and start
making a living as a designer.
have the foundation to
create the #bosslife you
daydream of, doing what
you love every day
have the foundation to create
the #bosslife you daydream of,
doing what you love every day.
the LCL academy will teach you
everything you need to start designing
and living your #daydream, like now.
the LCL academy will teach you everything you need to start designing and living your #daydream, like now.
i bet you’re thinking, who IS this girl that’s gonna teach me all this amazing stuff? well, that’s me! hey! i'm robyn, so nice to meet you!
after being a designer for almost 20 years(!!) i’ve done everything from earning a masters degree in design, to working for some of the biggest ad agencies around, to running my own businesses freelancing, creating invitations for couples around the world (including two bachelor alum!), and designing fun products sold at big retailers like target, paper source, nordstrom, and more; to exhibiting at major trade shows, manufacturing products overseas, licensing my designs, working with sales reps and distributors, and even had my very own retail store.
whew! i’ve learned a TON along the way and i’m so excited to share it all to help you level up your design skills and start YOUR dream business.
you're an artist wanting to learn how to turn your art into ahh-mazing products and create a thriving, product-based design business.
you want a simple, all-in-one way to learn how to design and the business of it all.
you’re looking for a no-fluff, get-down-to-business kinda course, in a fun and easy-to-understand format so you can get started, like now.
you’re a self-starter willing to put in the work to be a superstar designer.
Robyn is a ROCKSTAR
Robyn is a ROCKSTAR. Not to mention you’ll be completely charmed by her charismatic and bubbly personality. She was my first mentor and teacher in the design/advertising world. I still to this day incorporate design and presentation techniques that I learned while under her wing.
I thought it was so brave to go off and start her own company and when she launched her first line of products, all I could think was WOW. Everything was so unique, detailed and beautiful I couldn’t help but admire her freelance work and how she was handling her brand. I still check in regularly to see what kind of new design techniques and fun products she comes up with.
It takes a very hardworking and dedicated person to push themselves beyond the comfort of a 9-5, but she took it on(what seemed like to me) effortlessly.
Anyone would be lucky to learn from Robyn’s vast knowledge on applying her design skills to her growing business. I’d be lying if I said I’d be where I was today without her supervision and guidance when I was such a new baby in the world of design."
how long do i have to enroll?
the course is open for enrollment until just before the official live date. HOWEVER, the discounted price is only for the beta test. so, if you’re ready to startup, get on in here!
when does the course start?
the official launch of this course is planned for mid august*. that is when the first week's content will be released. from that point on you are able to access any previously released content whenever you want and complete it at your own pace!
if i buy today, why can't i access the course NOW?
great question! this is for a couple reasons:
1. LCL is a brand new program, so we're offering special, limited-time pricing along with extra discounts and perks just for our founder members (that’s you!)! enrolling now ensures you’ll get in AND at the best price with extra goodies! so, if you like saving money, now is the time to invest in yourself!
and...
2. the LCL program is released weekly to help pace your progress, keep groups of students on a similar timeline, and help me to manage the 1-on-1 feedback/coaching sessions.
how do the bonuses work...do i get all of them?
most of the bonuses are available as downloads throughout the course and are available to all who enroll, while others, such as mailed bonuses, project reviews, and 1-on-1 coaching, are only available to those who pay in full or via the afterpay payment option when available.
here's the scoop:
ALL LCL ENROLLMENTS GET:
-downloadable worksheets
-downloadable templates
-downloadable resource guides
-downloadable checklists
-private, members-only facebook group
PLUS, LCL BETA ENROLLMENTS GET:
-project reviews (3 major projects)
at times we also offer special limited-time bonuses via ads, emails, or other promos. details and availability for those are provided with the offer.
how long will i have access to the course?
how about forevs! after you enroll and the course/weekly modules are released to you, you'll have unlimited access to this course for as long as you like. you'll also get any and all updates we make, too! that is, as long as the loft + co. and our course platform are in biz. if we switch platforms, you’ll be notified and given access there as well!
what is your refund policy?
we want nothing more than for you to be happy and succeed as a designer, and are confident that ours are just the courses to get you on your way! however, success takes a lot of hard work. so we only want you to join us if you are truly committed and ready to invest in yourself and put in the work (at your own pace). we 100% stand behind our content and products, but due to the digital nature of the content, (potential) mailed bonuses and individualized 1-on-1 attention that’s involved, and the huge discount being offered for the beta test, we DO NOT offer refunds under any circumstances.
do you have a payment plan?
YESSSSS! i totally get what it's like trying to get started while juggling multiple bills and responsibilities, especially in these tough times. the plan options that we offer:
BIWEEKLY. we're super excited to offer a 0% payment plan via afterpay*! with this option your total will be split into 4 equal payments, made every 2 weeks. on this plan, you'll get the same price AND perks as if you paid-in-full!...kinda the best of both worlds! (only available on courses $1000 and under)
our goal is to make this as easy, fun, and doable as possible for you! we never want you to overextend yourself. but we hope you see this course as an investment in your future self!
are you dripping content?
yes. our intensive programs are released to you weekly, every monday for the duration of your course. this format helps you to pace yourself and absorb the content, and helps to keep groups of students on the same timeline so you'll have other students in the same spot as you to discuss things with in the facebook group.
this format also helps me to balance the individualized attention through coaching and project reviews that all pay in full members get! BUT, remember, you have lifetime access to the content, so once it is released to you, you'll absolutely still be able to go at your own pace and complete it when you're able to.
what if i'm not available certain weeks?
no worries at all! though the content is dripped to you at certain times, there's no rush if you can't get to it when it's released. you have lifetime access to the content, so once it is released to you, you will absolutely still be able to go at your own pace and complete it when you're able to.
who is this course perfect for?
who is this course NOT for?
maybe an even better question!
this course is NOT for:
• well-established designers/businesses. we love you but we just don’t want you to get bored! :D TIP: if you already know how to design and want to use your skills to launch a biz, check out our #designboss academy (DBA)! we're working on more advanced courses too, so stay tuned!
• anyone who’s ONLY looking for a shortcut. spoiler: there’s no such thing as a shortcut to good design! sure, this course is packed with tips, techniques and things that will put you on the fast track, but while we have certainly streamlined things for you there’s no magical button or way to learn the skills and be successful without putting in the work.
how long does the course take to complete?
LCL academy is an 8-week program but can be extended or stopped and started as needed to complete at your own pace if you find yourself unavailable certain weeks—once the modules are released, they're yours to complete as you're able to!
but as far as actually getting through the content, it depends a LOT on your schedule and how quickly you're able to work through and absorb the material. generally, it will take most students a few hours, 3-4 days each of the weeks of the program to get through the lessons, really absorb the material, and put it into practice.
the most time-consuming parts are the hands-on design projects. this module will spill over into future weeks as you build your portfolio or product line. there's no need to rush! the projects are simply made available during this module and should be completed thoughtfully and at your own pace to create the very best work you can.
that said, everyone works differently so time will vary per project, but you should plan to allow yourself a few hours minimum per project. (if you love to design, time will FLY by!)
please note: this is only an estimate to get through the course itself. it is an ongoing process to perfect your skills, and it will take lots of practice to become proficient in the design programs and for your skills to become second nature.
do i need a computer?
yes! since this is an e-course all lessons will be presented online. you'll also need a computer to complete the hands-on projects and follow along in the lessons. personally, i’m a #macgirl through and through, so that is what i recommend. but, if you have a PC that is totally fine, too! FYI, the keyboard shortcuts, references, etc., that are provided within the lessons are mac-specific, but there are PC equivalents that are usually quite similar.
do i need to buy fancy software?
nothing fancy here, but yes, adobe creative suite apps are required for this course. if you're serious about being a designer, you'll use these apps every day and they will basically become an extension of you. so you'll more than get your money's worth!
the programs that will be needed are:
• indesign
• illustrator
• photoshop
• acrobat
FYI: adobe creative cloud has a free trial and various monthly payment plans so you can pick the apps and payment that works best for you. *affiliate disclosure: i only share brands that recommend and have personally used or would use. as an affiliate of certain brands i may earn a small commission from future sales resulting from clicking links. this in no way affects the price you pay.
what's the difference between FREELANCE / PRODUCT LINE paths?
great question! the course structure and content are the exact same for both paths. the lessons are just slightly tweaked in the second half of the course where the major design projects, and business modules are tailored to your chosen path.
for instance, in the FREELANCE path, your projects will focus on typical corporate projects (ads, logos, direct mail, etc.), whereas in the PRODUCT LINE path, projects would focus on typical gift + lifestyle product design (stationery, home goods, etc.).
which path should i choose—FREELANCE or PRODUCT LINE?
this is really up to you! but, the answer lies where you have the MOST interest—do you see yourself working with corporate clients or other small businesses creating brands and working on marketing projects and ad campaigns? or do you see yourself creating gift, stationery, or other products to sell, say, in your own online store?
keep in mind, no matter which path you choose you will learn the same material, but the lessons will be tailored to the path selected. you can eventually dabble in both areas once you’re up and running, but you’ll need to pick one focus for the course.
so, i would ask yourself: what type of business am i most interested in and want to launch with and spend the most time on IN the course?
can i switch paths if i change my mind?
yes and no. if you sign up for the wrong path or change your mind before the course starts we can definitely switch you over. however if the course has begun we cannot change you over at that point.
YAY i signed up for the course! now what?
woohoo! we're SO excited you're joining us, and CONGRATS on the first step toward becoming a #designboss! shortly, you’ll receive welcome emails with all the deets on what to expect, what's happening when, and the scoop on anything you may need to have ready to roll before the course officially launches. these will be showing up in your inbox in the coming weeks. yay! can’t wait to meet you!
what if i have more questions?
we're here to help! email any time at hi@lakeandloft.com